Artesana Bakes

Case study: Previously When at ease cookies, had a name very difficult to remember, pronounce, and market.

The old branding was almost homemade and non-functional, even thought Gisela made sure all details where in place, there was no clear alignment of the brand with her product. When looking at the old logo, you could’ve easily be confused with a Yoga studio, gym or a stretching place.

Gisela decided to change her branding for something more more professional and aligned with her work. Meeting with Gisela was an experience, she received me with cookies and tea, making sure I got the idea of her concept with all my senses. Which I 100% did! her cookies are to die for.

below is an image of the new logo and the old logo.

Branding: Business cards 

Full color printed on both sides with details on gold foil.

Branding: Product labels

Rectangular and round labels with a color ID that matches the foils of each cookie. Current customers are familiar with the previous branding colors, therefore identifying the new package with the same colors as before was crucial.

Branding: Packaging

For package presentations, we decided to make sleeves to brand the boxes, this being a very cost-effective solution to the boxes the client already had in stock.

The bakery also provides high end gifts and packages her cookies in tins and baskets, to brand these containers we chose a larger round sticker and designed a custom ribbon with the tiles pattern.

A paper kraft environmentally friendly bag was also custom designed to pack the boxes and tins.

Branding: Digital 

• Instagram profile design, icons, and basic backgrounds for stories.
• Facebook banner
• Whatsapp postcard